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Books at Main
The New Rules of Marketing and PR by
Publication Date: 2013-07-01
It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
The Innovator's DNA by
Publication Date: 2011-07-19
By identifying behaviors of the world's best innovators-from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group-the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.
Communicating for Results by
Publication Date: 2013-01-28
This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience.
The Advantage by
Publication Date: 2012-03-13
Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified; Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave.
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