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Honors: Branding

Branding and Marketing

Ashton, W. A., Ashton, B., Eapen, R., & Mars, E. (2010). Ad tracking, brand equity research, and your honors program? Honors in Practice (Paper 105). Retrieved from http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1104&context=nchchip

James, T. A. (2006). A handbook for honors programs at two-year colleges. NCHC Monographs Series (Paper 6). Retrieved from http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1005&context=nchcmono See Chapter Six and Seven.