Identify and explain display design principles
Identify and explain the important display properties of color
Develop effective display show cards
Design and assemble an effective interior display
Evaluate interior and window displays objectively
Identify specific objectives of displays and relate these to company goals
Compile an professional portfolio of effective display work
See some good and bad examples of visual merchandising.
A wealth of merchandising information is available on the Web. You can check out some of the websites in this guide. But, if you are exploring on your own, make sure you evaluate everything you find. Check for bias and authenticity and always identify the source.
IRSC Library Databases
College databases contain full-text access to hundreds of business magazines and journals. Many of the articles contained in these publications are not freely available on the Web. Here are examples of magazines and journals in our databases that cover aspects of visual merchandising:
Here is a short video from Yankee Candle that reviews some basic display fundamentals.
These publications reflect how merchandising has changed over the years.
This historic book, written by W.O. Woodward and published in 1921, includes practical chapters on the psychology of the window displays, color harmony, and lithography. Click the page below.
This guide was published by Iowa State University in 1991.