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MKA2041 Marcelle Edie Mueller: Home

This guide is intended to help students in Professor Marcelle's class locate information about the retail industry.

Chain Store Age News

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Finding Retail and Merchandising Information

The Web

A wealth of retail information is available on the Web. But, make sure you evaluate everything you find. Check for bias and authenticity and always identify the source. You can find free information from government websites like the U.S. Census Bureau, online publications (limited), and association websites.

IRSC Library Databases

College databases contain full-text access to hundreds of business magazines and journals. Many of the articles contained in these publications are not freely available on the Web. For example, EBSCO's Business Source Complete database contains hundreds of publications. Here are just a few that are related to the retail industry:

  • Journal of Consumer Research
  • Retail Digest
  • Retail Merchandiser