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MKA2104 Marcelle Edie Mueller : Articles

This guide is designed to assist students starting their research in Professor Marcelle's Principles of Visual Merchandising course.

Database Articles

Databases contain online versions of newspapers, magazines, journals, encyclopedias, dictionaries, and book chapters. Since you access databases online, many people think they are websites. You must login to access databases because they are proprietary resources for use by IRSC students and employees. 

 

Suggested Databases

College databases contain full-text access to hundreds of business magazines and journals. Many of the articles contained in these publications are not freely available on the Web. Here are example of magazines and journals in the IRSC databases that contain information on visual merchandising. 

Remember to choose FULL TEXT when available. Also, select the .PDF option to read articles and view images in their original print format. Clilck on the database name below for access.

Database Login for Students

Your Borrower ID is your student ID (PID for employees)

Your PIN is your 4-digit birth date (MMDD)

Student Database Login (Student ID is used as Borrower ID, PIN is MMDD of birthday)

 

 

 

Business Source Complete "Marketing Reports"