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MKA2041 Marcelle Edie Mueller: Articles

This guide is intended to help students in Professor Marcelle's class locate information about the retail industry.

Database Articles

Databases contain online versions of newspapers, magazines, journals, encyclopedias, dictionaries, and book chapters. Since you access databases online, many people think they are websites. You must login to access databases because they are proprietary resources for use by IRSC students and employees. 


Journal Articles

Try these online databases to find scholarly articles. Remember to choose FULL TEXT when available. Click the Business subject to display the databases listed below.

Need SWOT? Just add the terms SWOT analysis to the name of the company you are researching to find them in Business Source Complete.

Statistics & Economics

Database Login for Students

Your Borrower ID is your student ID (PID for employees)

Your PIN is your 4-digit birth date (MMDD)

Student Database Login (Student ID is used as Borrower ID, PIN is MMDD of birthday)




News & Trade

Use these news databases to find recent company news. Be sure to identify the source of the information that you locate.

Business Source Complete "Marketing Reports"