Business : Organizational Management

It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

By identifying behaviors of the world's best innovators-from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group-the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.

This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience.

Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified; Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave.